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Feedback: see reactions and verdicts from your team and advisor
Settings > Feedback is a read-only log of what your team and your Omniconvert advisor said about your ad briefs and creatives. It has two tabs: Reactions and Advisor feedback. You cannot add or edit feedback on this page.
Problem and intended user
The creative strategist (the person who plans and makes ad creatives) needs to know which briefs landed and why others did not. The media buyer (the person who runs your paid ads) wants the same view before ads go live. When opinions sit in chats, comments and meetings, the same mistakes repeat and patterns go unseen, such as a weak hook that keeps coming back.
Current workflow
Merchants usually keep feedback in a shared document, a spreadsheet, email threads or an agency's review notes. Someone copies each comment into one list, tags it by hand and sorts it to find patterns. Comments on a creative live in the design tool, and comments on the plan live elsewhere.
Prerequisites
- Someone has reacted to a brief or creative, or recorded a decision. The log is empty until then. The tabs fill as members of your account and your Omniconvert advisor work on briefs.
- For Advisor feedback, your Omniconvert advisor must have recorded a verdict. Verdicts that are not shared with you do not appear.
How Nexus works
Nexus collects the reactions and verdicts that people record on your briefs and creatives. It lists them for your store only, with no AI step. Fixed filters narrow the list. Nothing is summarized or scored.
Where feedback comes from
| Source | Where you record it | Tab where it appears |
|---|---|---|
| Thumbs up or thumbs down | On a creative in Studio. See Studio. | Reactions |
| Verdicts from your Omniconvert advisor | On briefs they review for you | Advisor feedback |
A thumbs-down opens an optional field for a reason. You can record the thumbs-down without one.
INFO
In Demo Mode the thumbs buttons are off, and this page shows sample data, marked with a Sample data badge.
Filter the log
On Reactions, use these filters to narrow the list:
| Filter | Options |
|---|---|
| Reaction | All reactions, 👍 Up, 👎 Down |
| Subject | All subjects, Brief, Creative |
| Platform | All platforms, Meta, Google |
| Status | The status of the brief: Draft, Approved, Rejected, In production, Archived |
| From and To | A date range |
| Search brief | Part of a brief name |
| Has reason | Only reactions that carry a reason |
On Advisor feedback, the filters are Verdict (Approve, Revise or Reject), Aspect, Reason, Platform and Search. Reason offers Off-brand, Weak hook, Wrong audience, Poor product fit, Low quality, Compliance and Other. Search matches a brief name or a comment. This tab has no date filter and no status filter.
Any filter change returns you to the first page. Use Previous and Next to move through the pages.
Open a creative from the log
On the Reactions tab, click a creative name in the Subject column. The creative opens in Studio.
Exact output
Two tabs, each a table with a filter row above it.
Reactions tab
Reactions opens first. It lists every thumbs up and thumbs down your team and your Omniconvert advisor left on briefs and creatives, newest first.
Each row has these columns:
| Column | What it shows |
|---|---|
| Subject | The brief or creative name, with a Brief or Creative tag. A brief also shows its platform and version. |
| Reaction | 👍 Up or 👎 Down. |
| Reason | The reason the person typed, or a dash. |
| By | The person who reacted. |
| When | The date. |
Advisor feedback tab
Advisor feedback lists verdicts on briefs: approve, revise or reject. Each verdict can carry aspects, a reason and a comment. The list also holds the verdicts that you and your teammates record.
| Column | What it shows |
|---|---|
| Brief | The brief name, with its platform and version. |
| Verdict | The verdict in lowercase, plus the reason when there is one. |
| Aspects | What the feedback is about: hook, offer, visual, copy, audience, tone, brand fit or product accuracy. |
| Comment | The written note, or a dash. |
| By | The author. Your advisor shows as Omniconvert Advisor. Your teammates show by name and email. |
| When | The date. |
Your advisor's verdicts appear once they are shared with you.
What to do with it
| What you see | Decision or action | Owner |
|---|---|---|
| Many 👎 Down reactions on one brief | Change the angle or the concept for the next run, before the ads go live. | Creative strategist |
| The same reason on several rows, such as a repeated weak hook | Change the angle or the brief inputs for the next brief. | Creative strategist |
| An advisor verdict revise with aspects | Make the change the aspects name, for example in Studio. See Studio. | Creative strategist |
| An advisor verdict approve | Continue to review and deploy. See Review and deploy ads. This happens outside this page. | Media buyer |
| A Creative row with a thumbs-down | Open the creative in Studio and edit it. See Studio. | Creative strategist |
| Verdicts left by other members of your account | Check who decided what in By. See Team and roles. | Ecommerce manager (the person who runs the store) |
Expected value and measurement
The log can help you find which briefs land and which need another pass before you approve them. It can also help you see repeated reasons across briefs.
To check it, open Settings > Feedback. On Advisor feedback, filter by Reason and read the total under the table to see how often each reason occurs. On Reactions, set Reaction to 👎 Down and a From and To range, and compare the total before and after you change how you write briefs. Then open Performance > Ad performance to see how your ads do.
Other changes run at the same time, such as new products, new audiences or budget shifts. The effect of feedback on ad results cannot be isolated from them.
Limitations and exceptions
- The page is read-only. It records nothing.
- Advisor verdicts appear once they are shared with you.
- The Advisor feedback tab also lists verdicts from your teammates, next to the verdicts from your advisor.
- The advisor shows as Omniconvert Advisor, with no personal name.
- The list shows your store only.
- Written reasons and comments are typed by people and can be wrong or out of date. Read them in context.
- If a list fails to load, an error message appears above the table, for example Failed to load feedback. Reload the page.
- In Demo Mode the thumbs buttons are off and the page shows sample data.
| Message | Meaning |
|---|---|
| No reactions yet | Nobody has reacted. |
| No reactions match these filters | No reaction fits the filters. Click Clear filters. |
| No advisor feedback yet | No verdict is on record. |
| No advisor feedback matches these filters | No verdict fits the filters. Click Clear filters. |