Performance

Performance shows how your ads do after they run. The Analyze group tells you what works. The Operate group helps you act on it.

• Ad performance: see which ads make money.
• Columns and verdicts: learn what each column and verdict means.
• Ad detail: read the numbers, orders and notes for one ad.
• Order detail: see how Nexus matched one order to an ad.
• Creative synthesis: learn which patterns win or lose in your ads.
• Lifecycle: spot creative fatigue before it drains budget.
• Campaigns: create, edit, pause and archive campaigns.
• Launch Monitor: watch new ads and stop weak ones early.
• Audiences: see built and imported audiences and their sync status.
• Build an audience: create a Customer Match or Lookalike audience.