Appearance
Data and permissions: what Nexus reads and what it can change
Nexus reads data from your Shopify store and from the sources you connect. This page lists the Shopify permissions Nexus holds, what each source adds and what reaches AI providers.
Shopify permissions
You approve these permissions when you install Nexus. They stay in place until you uninstall the app.
Warning: Nexus holds some permissions that let it change data in your store. Check the Can change data column.
To see the permissions in the app, open Settings > Integrations and click the Shopify card. The dialog shows the connected store and a Granted permissions list. That list names four read permissions: Read Products, Read Orders, Read Customers and Read Analytics. It does not name the others. The table below is the full list.
| Permission | What it allows | Can change data |
|---|---|---|
| Read products | Syncs your catalog: products, variants, collections and inventory. | No |
| Read orders | Reads your recent orders to build product and customer insights. | No |
| Read all orders | Reads your full order history. Without it, Shopify limits how far back Nexus can read. | No |
| Read customers | Reads customer profiles to build segments and RFM scores. | No |
| Write customers | Adds RFM tags and metafields to customer records in Shopify. | Yes |
| Read analytics | Reads your store analytics data. | No |
| Read reports | Reads your sales report. The setup wizard uses it to pick your first products. | No |
| Read themes | Reads your theme so Nexus can check that its app blocks are installed. | No |
| Write content | Lets Nexus create and edit pages in your online store. | Yes |
| Write online store navigation | Lets Nexus create URL redirects. | Yes |
| Write files | Lets Nexus upload images to your store's Files library. | Yes |
| Read customer events | Lets an app-owned tracking pixel read storefront events, such as page views. | No |
| Write pixels | Lets Nexus create and manage an app-owned tracking pixel in your store. Nexus does not create one today. | Yes |
A permission sets the most the app may do. It does not mean every feature uses it today. To change what Nexus can do, uninstall the app from Shopify Admin.
What other sources add
Each integration you connect adds its own data. Nexus reads only from sources you connect. Blueshift is the exception: it receives data from Nexus.
| Source | What it adds |
|---|---|
| Meta Ads and Google Ads | Performance and creative data for your own ad accounts. |
| Google Analytics 4 | Product views, add-to-cart events and purchases from your property. |
| Triple Whale | Attribution and profit analytics from your Triple Whale account. |
| Review apps and CSV import | Product reviews from your review app or from a file you upload. |
| Blueshift | Nothing is read from it. Nexus sends customer attributes, such as RFM segments, and the audiences you sync to your Blueshift account. |
Each integration page lists exactly what it needs. Start from Integrations.
AI providers and your data
Nexus uses AI providers to write text, analyse ads and generate creative.
- Omniconvert's privacy notice states that Nexus leaves individual user identifiers out of AI prompts. Prompts carry aggregated figures, ad copy and creative briefs.
- The notice states that your data is not used to train AI models.
- The notice states that AI insights are recommendations for your review and action.
For the legal terms, the full provider list and retention periods, read Omniconvert's privacy notice for Nexus. This page is a summary, not the notice.
Who can see your data
Your data is kept apart per brand. A team member sees only the brands they belong to. The Team tab shows each person's role. See Team and roles.
Disconnect a source
Disconnect removes the access that Nexus stored. For Meta Ads and Google Ads, the Nexus app stays in the list of connected apps in your Meta or Google account until you remove it there.
- Open Settings > Integrations.
- Click the card of the source.
- Click Disconnect. Triple Whale and Blueshift name the button Disconnect Triple Whale and Disconnect Blueshift.
Meta Ads, Google Ads, GA4, Triple Whale and Blueshift offer this button. Each guide under Integrations explains what it does. To remove the Shopify connection, uninstall Nexus in Shopify Admin.
For a question about your data, see Contact support.