Saved ad folders: sort the ads you keep

Saved ad folders sort the ads you keep in the Inspiration Library. Open them from the Saved ads tab, where a panel lists your folders.

Problem and intended user

A creative strategist (the person who plans and makes ad creatives) saves ads for many ideas at once: an offer, a hook, a format, a season. In one long list the right reference is hard to find when a brief starts, and a teammate cannot tell why an ad was kept.

Current workflow

Today you sort saved ads by hand. You keep links and screenshots in a spreadsheet, a board or folders on a shared drive, and you update that structure each time you find a new ad.

Prerequisites

You need at least one saved ad. Save an ad with Save ad on any card in the Inspiration Library. See Inspiration Library.

How Nexus works

Folders belong to your store, so everyone who uses the store sees the same folders. A saved ad sits in one folder at a time. Nexus files a new save in Unfiled, and saving an ad again keeps the folder it is in. You file and move ads by hand. Fixed rules count the ads, and no AI is involved.

Create a folder

1. Open Saved ads.
2. Click New folder in the folder panel.
3. Type a name and click Create.

To make a subfolder, click New subfolder on an existing folder instead.

Two folders in the same place cannot share a name, even when only the capital letters differ. Folders nest up to 3 levels deep, a name is 1 to 60 characters, and a store can have up to 100 folders. When you reach the folder limit, the panel says "You’ve reached the limit of 100 folders." New folder turns off and New subfolder disappears until you delete a folder.

File an ad

1. Click Move to folder on a saved ad.
2. Pick a folder. The folder the ad is in now is marked Current. Pick Unfiled to take the ad out of its folder.
3. Click Move.

To make a new folder in the same dialog, click New folder. Nexus creates it inside the folder you picked, beside it when the folder you picked is at the deepest level, or at the top level when you picked Unfiled.

List one folder

Click a folder in the panel to list only the ads filed directly in it. Click All saved to list every saved ad, or Unfiled for the ads in no folder. Search, sort and filters work as in the other tabs.

Rename or delete a folder

Each folder in the panel has three icon buttons: Rename, New subfolder and Delete. They show only when you can edit saved ads. New subfolder is missing on a folder at the deepest level, and once you reach the folder limit. Delete opens a dialog with Cancel and Delete folder.

WARNING

Deleting a folder also deletes its subfolders. Their ads are not deleted: they move to Unfiled. The confirmation says how many ads move.

Exact output

The panel lists All saved, Unfiled and your folders, with subfolders under their folder. The number next to a name counts the saved ads in it. The number next to All saved matches the number on the Saved ads tab. On a narrow screen the panel becomes a Folders section above the ads. It is closed until you open it, and it shows the name of the folder you picked.

What to do with it

What you see	Decision or action	Owner
A long list of saved ads	Create a folder for each idea you plan to brief, then file the ads.	creative strategist
Ads in Unfiled	Review them and move each to a folder, or remove the ones you no longer need.	creative strategist
A folder that holds many ads	Split it into subfolders.	creative strategist
A finished idea	Delete its folder when you no longer need it. Its ads move to Unfiled.	creative strategist

Expected value and measurement

Folders can help you find a reference when a brief starts. They do not change ad results.

To check, open a folder before your next brief and see whether it holds the references you need. The number next to Unfiled shows how many saved ads still have no home.

Limitations and exceptions

• A folder lists the ads filed directly in it. It does not list the ads of its subfolders.
• A saved ad sits in one folder at a time.
• A saved ad whose brand you no longer follow leaves the list and the counts. Nexus keeps the save and the folder it is in.
• Deleting a folder cannot be undone.

You see	What to do
No saved ads yet. Use Save ad on any ad to keep it here.	Save an ad.
No saved ads in this folder yet. Use Move to folder on a saved ad to file it here.	File a saved ad in the folder, or pick another folder.
Every saved ad is in a folder.	Nothing to do. Unfiled holds no ad.
No saved ads match these filters.	Click Clear filters, or change a filter.
Enter a folder name.	Type a name.
Use 60 characters or fewer.	Shorten the name.
Enter a folder name of 1 to 60 characters.	Type a name of 1 to 60 characters.
A folder with this name is already here. Choose another name.	Pick another name.
Folders can be nested up to 3 levels deep.	Create the folder at a higher level.
You’ve reached the limit of 100 folders. Delete a folder to add a new one.	Delete a folder you no longer need.
A folder can’t be moved into itself or one of its subfolders.	Pick another place.
This folder no longer exists. The list has been refreshed.	Pick a folder from the refreshed list.
This ad is no longer saved. The list has been refreshed.	Nothing to do.
Folders need an active plan or trial.	Start or renew a plan or trial.
Couldn’t create the folder. Check your connection and try again.	Reconnect and try again. The same message exists for rename, delete and moving an ad.

Demo Mode

In Demo Mode, the folders are sample folders. You can open them and list their ads. Nexus refuses creating, renaming, deleting and filing, and tells you so. See Demo Mode and sample data.

Related

• Inspiration Library
• Competitor ad detail