Insights

Insights is the evidence about your store. It ranks what Nexus found and lets you look deeper at products, customers, customer experience and competitors.

• Top findings: read the ranked feed of findings.
• Work through findings: set statuses, dismiss and merge findings.

Products

• Overview: learn the views, filters and Update data menu.
• Quadrant Overview: decide which products to push or fix.
• Product List: compare, filter and export products.
• Relationships: find gateway products and what sells together.
• Product Stickiness: see which products bring customers back.
• Catalog Health: fix weak listings first.
• JTBD Insights: see the job each product does for your customers.
• Product detail: see one product's scores, orders, ads and customers.

Customers

• Overview: see customers by RFM segment.
• Transitions: see how customers move between segments.
• Cross-Dimensions: split segments by region, channel and brand.
• Repurchase Signals: find customers due to reorder.
• All Customers: search, filter and export customers.

CX

• Overview: see what customers say in reviews and surveys.
• Sentiment: see how positive your reviews are.
• NPS: read your Net Promoter Score.
• Voice of Customer: see what customers praise, struggle with and ask about, by theme.

Competitors

• Overview: see what other brands advertise.
• Track competitors: add, remove and refresh competitors.
• Competitor Library: browse and filter competitor ads.
• Creative Radar: spot the angles and hooks rivals use.
• Competitor Synthesis: see market gaps.
• Competitor ad detail: analyze one ad and create a similar one.