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Product scores: what each score and tier means
This page defines every score, tier and verdict on the Products pages. Most of them have an info icon on the page. The icon opens a short version of what you read here.
You see these scores in Insights > Products, in the Product List columns and on the Product detail page. Some columns, such as GA4 Tier and Recommendation, are hidden until you add them with the Columns button.
In the Columns menu, the Sales, CX, Behavior, Demand and Repurchase columns appear as Sales Score, CX Score, Behavior Score, Demand Score and Repurchase Rate.
How to read the scores
- A score from 0 to 100 is higher-is-better.
- A score from −100 to +100 is a percentile rank. It places a product against your other products. 0 is the median product of your catalog, not a midpoint.
- A rank only compares products that sold in the last 30 days. A product can fall without any change in its own numbers, because other products rose.
- A dash (—) in a rank means Nexus did not rank the product. It had no delivered orders in the last 30 days, or it has a price of zero.
- A dash in Performance, Sales, Behavior or Demand means Nexus had no order data for the product in its latest scoring run, so it built no score. Composite Popularity then shows a dash too. A dash in CX means the product has no review data.
- A dash is "unknown", not "very low". The product detail page shows No score yet in its place.
- When a source has no data, Nexus leaves it out and shares its weight among the other sources of the same score.
Sales and popularity
| Score | Scale | What goes in |
|---|---|---|
| Composite Sales | −100 to +100 | The Sales score as a percentile rank. It is the X axis of the Quadrant chart. |
| Sales | 0 to 100 | Revenue 35% and margin 35%, both over 30 days. Growth 15%, against the 30 days before. Unit velocity 15%, over 30 days. |
| Composite Popularity | −100 to +100 | The Performance score as a percentile rank. It is the Y axis of the Quadrant chart. |
| Performance | 0 to 100 | Ten signals in three groups: Behavior, CX and Demand. By default, Behavior counts 40%, CX 35% and Demand 25%. You can change the weight of each signal. |
For a product with no sales in the prior 30 days, Nexus drops growth from Sales. The info icon beside Performance lists the weights Nexus uses for your store. The sliders icon beside it, Adjust Performance Score weights, opens Performance Score weights, where you change them. Your weights do not change Sales.
The building blocks
| Score | Scale | What goes in | Period |
|---|---|---|---|
| CX | 0 to 100 | Average review rating, product NPS, and support tickets per 100 orders, which are not connected yet. By default they count 40%, 30% and 30% of CX. | Reviews: all time. NPS: 365 days. |
| Behavior | 0 to 100 | Value of its buyers, repeat rate, cross-purchase affinity, and return quality, where fewer returns score higher. By default they count 35%, 30%, 20% and 15% of Behavior. | 180 to 365 days |
| Demand | 0 to 100 | Review velocity, internal search impressions and view-to-cart rate. By default they count 40%, 30% and 30% of Demand. | 30 days |
Your Performance Score weights set each signal's share. Inside a group, the signals count in proportion to their weights. A group at 0% shows Not counted: Performance leaves it out and shares its weight among the other groups.
Behavior needs your order and customer data, which Nexus collects from your store automatically. Demand needs GA4 for search impressions and view-to-cart rate. Without GA4, only review velocity counts. A product with no reviews gets its Demand from GA4 alone. A product can score 0 on Demand and still sell well, because Demand looks only at the last 30 days.
When a store has neither reviews nor NPS, Nexus runs in CX-blind mode. CX then does not drive the quadrant.
Quadrant
The quadrant puts each product against the median on both axes.
| Quadrant | Sales | Popularity |
|---|---|---|
| Star | Above the median | Above the median |
| Hidden Gem | Below the median | Above the median |
| So & so | Above the median | Below the median |
| Simple Stone | Below the median | Below the median |
A product with no sales in the last 30 days shows Not scored, in the Product List and on the product detail page.
GA4 Tier and Recommendation
GA4 Tier ranks revenue per view and view volume. It covers the last 30 days, or your dashboard date range if you changed it.
| Tier | Rule |
|---|---|
| Best | Top 10% revenue per view, with at least median traffic |
| Promising | Top 10% revenue per view, with below-median traffic |
| Worst | Bottom 10% revenue per view, with at least median traffic |
| Traffic Sink | Top 20% traffic and bottom 20% revenue per view |
| Unclassified | Fewer than 20 views, or no extreme result |
Unclassified is a data gap. It is not a verdict.
Recommendation says how suitable a product is for ads: Feature, Test, Neutral or Avoid. It starts from the tier. Best gives Feature. Promising gives Test. The other tiers give Neutral. Poor reviews then lower it:
- 20 or more reviews that average under 2.5 stars force Avoid.
- A falling sentiment trend with a rating under 3.0 on 20 or more reviews also forces Avoid.
- A Best product with 50 or more reviews under 3.5 stars drops to Test.
Other signals
| Signal | Meaning | Learn more |
|---|---|---|
| Gateway Score | 0 to 100. How well a product works as a first purchase that leads to more. Second-order chance of first buyers 50%, their predicted revenue 30%, co-purchase breadth 20%. Fee and service lines are never gateways. | Relationships |
| 2nd Purchase Rate | Of customers whose first order held this product, the share who later placed a second order of any product. The first order falls in the last 365 days. Shown as Repurchase in Product List. | Relationships |
| Stickiness | How often customers re-order a product, compared with the rest of your catalog. Labels: Highly Sticky, Moderately Sticky, Low Stickiness, Transactional. Low Stickiness does not mean customers rarely re-order. It means the repeat rate is high, but too few customers bought the product to rely on it. Transactional means no meaningful repeat signal. | Product Stickiness |
| Catalog Health | 0 to 100. How complete your listing is. Image Coverage 20%. Title Quality, Description Quality, Attribute Completeness and Channel Readiness 15% each. SEO Score and Review Data 10% each. | Catalog Health |
| Confidence | Low, Medium or High. How much review evidence stands behind a job. | JTBD Insights |
| Vitamin ↔ Painkiller | 0.00 to 1.00. Whether customers buy to fix a problem or to improve what is fine. | JTBD Insights |